NRFIGHT CLUB Case Study
The following document is a case study going over NRFight Club progress to
date and results.
NRFIGHT CLUB Case Study
The following document is a case study going over NRFight Club progress to
date and results.
BEFORE STATE
Before jumping into the programme and getting onboarded and setup with his new tailored sales and close process, NRFight had:
Profitable ad campaigns that were bringin a constant flow of leads
Enough new signups to keep the facilities afloat
The immediate bottlenecks that we identified were:
Setting up a custom CRM to make sure their acquisition methos were trackable, and therefore, easy to improve
Setting up automated follow up and warm up system that would allow us to make sure we weren’t missing out on any potential deals
Adding new follow up channels that allowed the business to increase their touchpoints and tailor the message to the different objections
Adding more ad angles and a different setup to their ad campaigns, which would make sure we were reaching more qualified people
Tailoring the way the offer was communicated to make sure it was more appealing
BEFORE STATE
Before jumping into the programme and getting onboarded and setup with his new tailored sales and close process, NRFight had:
Profitable ad campaigns that were bringin a constant flow of leads
Enough new signups to keep the facilities afloat
The immediate bottlenecks that we identified were:
Setting up a custom CRM to make sure their acquisition methos were trackable, and therefore, easy to improve
Setting up automated follow up and warm up system that would allow us to make sure we weren’t missing out on any potential deals
Adding new follow up channels that allowed the business to increase their touchpoints and tailor the message to the different objections
Adding more ad angles and a different setup to their ad campaigns, which would make sure we were reaching more qualified people
Tailoring the way the offer was communicated to make sure it was more appealing
ACTIONS TAKEN
(During The First Month Of The Relationship)
After our onboarding process and initial consulting calls we started creating a tailored version of our acquisition process:
The first step was creating the custom CRM and marketing platform, which will allow the client to automate his business and make his entire operation trackable
We also came up with the new messaging for the offer which was mor ein-line with the needs of his ideal clients
There was also a strategy put in place to follow up with leads during the entire process. All the way from the initial touch point, to getting them to the facilities, to upselling them to a full membership
We also created all the automated processes which use different follow up vehicles like SMS, Emails, ads, and an appointment setting strategy using phone calls
We also helped him train his own appointment setter to make sure all the leads are properly booked and/or categorized
RESULTS
(after these actions)
After the first month the results are:
Better follow up system, which has allowed the owner and marketing team to make decisions based on data
55 new demos taken over the first 30 days with an increased booking rate
CPL in the ad campaigns cut by half
Next steps planned out regarding adding more upsell steps with different lines of business
ACTIONS TAKEN
(During The First Month Of The Relationship)
After our onboarding process and initial consulting calls we started creating a tailored version of our acquisition process:
The first step was creating the custom CRM and marketing platform, which will allow the client to automate his business and make his entire operation trackable
We also came up with the new messaging for the offer which was mor ein-line with the needs of his ideal clients
There was also a strategy put in place to follow up with leads during the entire process. All the way from the initial touch point, to getting them to the facilities, to upselling them to a full membership
We also created all the automated processes which use different follow up vehicles like SMS, Emails, ads, and an appointment setting strategy using phone calls
We also helped him train his own appointment setter to make sure all the leads are properly booked and/or categorized
RESULTS
(after these actions)
After the first month the results are:
Better follow up system, which has allowed the owner and marketing team to make decisions based on data
55 new demos taken over the first 30 days with an increased booking rate
CPL in the ad campaigns cut by half
Next steps planned out regarding adding more upsell steps with different lines of business
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