NRFIGHT CLUB Case Study

The following document is a case study going over NRFight Club progress to

date and results.

NRFIGHT CLUB Case Study

The following document is a case study going over NRFight Club progress to

date and results.

BEFORE STATE

Before jumping into the programme and getting onboarded and setup with his new tailored sales and close process, NRFight had:

Profitable ad campaigns that were bringin a constant flow of leads

Enough new signups to keep the facilities afloat

The immediate bottlenecks that we identified were:

Setting up a custom CRM to make sure their acquisition methos were trackable, and therefore, easy to improve

Setting up automated follow up and warm up system that would allow us to make sure we weren’t missing out on any potential deals

Adding new follow up channels that allowed the business to increase their touchpoints and tailor the message to the different objections

Adding more ad angles and a different setup to their ad campaigns, which would make sure we were reaching more qualified people

Tailoring the way the offer was communicated to make sure it was more appealing

BEFORE STATE

Before jumping into the programme and getting onboarded and setup with his new tailored sales and close process, NRFight had:

Profitable ad campaigns that were bringin a constant flow of leads

Enough new signups to keep the facilities afloat

The immediate bottlenecks that we identified were:

Setting up a custom CRM to make sure their acquisition methos were trackable, and therefore, easy to improve

Setting up automated follow up and warm up system that would allow us to make sure we weren’t missing out on any potential deals

Adding new follow up channels that allowed the business to increase their touchpoints and tailor the message to the different objections

Adding more ad angles and a different setup to their ad campaigns, which would make sure we were reaching more qualified people

Tailoring the way the offer was communicated to make sure it was more appealing

ACTIONS TAKEN

(During The First Month Of The Relationship)


After our onboarding process and initial consulting calls we started creating a tailored version of our acquisition process:

The first step was creating the custom CRM and marketing platform, which will allow the client to automate his business and make his entire operation trackable

We also came up with the new messaging for the offer which was mor ein-line with the needs of his ideal clients

There was also a strategy put in place to follow up with leads during the entire process. All the way from the initial touch point, to getting them to the facilities, to upselling them to a full membership

We also created all the automated processes which use different follow up vehicles like SMS, Emails, ads, and an appointment setting strategy using phone calls

We also helped him train his own appointment setter to make sure all the leads are properly booked and/or categorized

RESULTS

(after these actions)

After the first month the results are:

Better follow up system, which has allowed the owner and marketing team to make decisions based on data

55 new demos taken over the first 30 days with an increased booking rate

CPL in the ad campaigns cut by half

Next steps planned out regarding adding more upsell steps with different lines of business

ACTIONS TAKEN

(During The First Month Of The Relationship)


After our onboarding process and initial consulting calls we started creating a tailored version of our acquisition process:

The first step was creating the custom CRM and marketing platform, which will allow the client to automate his business and make his entire operation trackable

We also came up with the new messaging for the offer which was mor ein-line with the needs of his ideal clients

There was also a strategy put in place to follow up with leads during the entire process. All the way from the initial touch point, to getting them to the facilities, to upselling them to a full membership

We also created all the automated processes which use different follow up vehicles like SMS, Emails, ads, and an appointment setting strategy using phone calls

We also helped him train his own appointment setter to make sure all the leads are properly booked and/or categorized

RESULTS

(after these actions)

After the first month the results are:

Better follow up system, which has allowed the owner and marketing team to make decisions based on data

55 new demos taken over the first 30 days with an increased booking rate

CPL in the ad campaigns cut by half

Next steps planned out regarding adding more upsell steps with different lines of business

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