Fitness Business Profits
Case Study
The following document is a case study going over FBP's progress to
date and results.
Fitness Business Profits
Case Study
The following document is a case study going over FBP's progress to
date and results.
BEFORE STATE
Before jumping into the programme and getting onboarded and setup with his new tailored sales and close process, FBP had:
Profitable and growing business
Lots of social proof and content from their services
Strong database of leadsots of social proof and content from their services
The immediate bottlenecks that we identified were:
No clear warm up efforts for new leads
No clear lead magnets
No data on their best sales angles and buying reasons from their customers
BEFORE STATE
Before jumping into the programme and getting onboarded and setup with his new tailored sales and close process, FBP had:
Profitable and growing business
Lots of social proof and content from their services
Strong database of leadsots of social proof and content from their services
The immediate bottlenecks that we identified were:
No clear warm up efforts for new leads
No clear lead magnets
No data on their best sales angles and buying reasons from their customers
ACTIONS TAKEN
(During The First Month Of The Relationship)
After our onboarding process and initial consulting calls we started creating a tailored version of our acquisition process:
Setting up a plan were we could clearly identify the different reasons why a customer might be joining the company
Tweak their flagship offer to make sure we are solving and presenting a solution their ideal clients would be interested in
Help create different lead magnets with their own ad campaigns and landing pages, tackling the different client avatars the customers might have
Setting up a clear path for following up with leads depending on their desired outcome
Launched and optimize ad campaigns with the new content and lead magnets
Launched re-activation sequences based off their database which allowed them to add 50+ interested leads without any adspend
RESULTS
(after these actions)
After the first month the results are:
The first immediate change was around the clarity on the offer they were promoting, which allowed them to create further value
Overall CPL is down 75% in the last 2 months as a result of offers and messaging that are more relatable
269 new qualified opportunities created and nurtured
ACTIONS TAKEN
(During The First Month Of The Relationship)
After our onboarding process and initial consulting calls we started creating a tailored version of our acquisition process:
Setting up a plan were we could clearly identify the different reasons why a customer might be joining the company
Tweak their flagship offer to make sure we are solving and presenting a solution their ideal clients would be interested in
Help create different lead magnets with their own ad campaigns and landing pages, tackling the different client avatars the customers might have
Setting up a clear path for following up with leads depending on their desired outcome
Launched and optimize ad campaigns with the new content and lead magnets
Launched re-activation sequences based off their database which allowed them to add 50+ interested leads without any adspend
RESULTS
(after these actions)
After the first month the results are:
The first immediate change was around the clarity on the offer they were promoting, which allowed them to create further value
Overall CPL is down 75% in the last 2 months as a result of offers and messaging that are more relatable
269 new qualified opportunities created and nurtured
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