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Why You Should Invest In Marketing For Your Gym

January 26, 20222 min read

"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Bestselling Author and Marketing Expert - Seth Godin

Are you tired of going to the gym and seeing more empty treadmills than people on them? It might be time for your gym to invest in some marketing efforts.

Sure, word of mouth is a powerful tool, but it's not always enough to keep the gym bustling with fitness enthusiasts. In today's digital age, it's important for businesses – including gyms – to have a strong online presence and a well-thought-out marketing strategy.

Here are a few reasons why gyms should invest in marketing spend:

  1. Stand out in a crowded market: There are plenty of gyms out there, all vying for the same pool of potential members. By investing in marketing, you can differentiate your gym from the competition and attract new members.

  2. Show off your amenities: Does your gym have a sauna? A pool? A smoothie bar? People might not know about these perks if you don't advertise them. Marketing allows you to showcase all the amazing amenities your gym has to offer.

  3. Build a loyal customer base: Marketing isn't just about attracting new members – it's also about retaining the ones you already have. By consistently promoting your gym and its offerings, you can keep current members engaged and coming back for more.

  4. Stay top of mind: People are busy and it's easy for your gym to slip their mind if they're not seeing reminders of it on a regular basis. Marketing helps keep your gym top of mind and ensures that people think of you when they're ready to start their fitness journey.

So go ahead, gym owners – don't be afraid to break a sweat when it comes to your marketing efforts. Your business (and your members) will thank you.

Cormac Donnellan

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